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The Let’s talk Dementia campaign has been developed and funded by Luye Pharma Ltd

Contact

The Let’s talk Dementia campaign has been developed and funded by Luye Pharma Ltd

Physical and mental health

Joël Kruisselbrink, a Dutch education movement professional, has discovered a highly creative way to engage and motivate elderly individuals to stay active and embrace life fully.

Sleeping residents at a dining table. This is a familiar scene in a care home. However, when Joël saw this, he wondered how to transform introverted residents into active participants. Inspired by his passion for movement and his desire to make a meaningful difference, Joël began working with people to address the unique challenges they face in maintaining physical activity.

Joël’s drive stems from his mission to enhance quality of life, creating a more beautiful world for individuals in their later years. His work benefits those not just in care homes, as his games inspire movement among various groups, including children and adults facing sedentary lifestyles and workplace pressures. Through play, Joël strives to resist societal norms and cultivate a generation that never stops moving.

Our Partners

Let’s explore Bewegen
is Leven (Movement is life)

Air hockey

In this heart-warming video, Joël takes you on a journey into the world of air hockey with a unique twist - a group of spirited seniors who refuse to let age define their capabilities.

Air hockey
Play

Ball toss

Get ready for a rollercoaster of excitement and laughter as Joël takes you on an unforgettable journey of ball toss with an umbrella - unbelievable fun and surprising twists.

Ball toss
Play

Hoop ball

Dive into a whirlwind of excitement as Joël takes you on a Hoop Ball adventure - an engaging way to stay active while having so much fun.

Hoop ball
Play

Bewegen is Leven e-book

The English version of Joël’s e-book is packed with inspirational games and stories and is available to purchase.

Find out more

Jane Clarke

Jane Clarke, an immensely experienced dietitian and accomplished Cordon Bleu chef, has provided nutritional support to thousands of clients including well known personalities in the UK.

Her work addresses various health issues, including dementia. Jane’s approach is driven by the belief that food nourishes your life, not just your body.

Additionally, she has personal experience with dementia, as her father had frontotemporal dementia (FTD). When Jane’s father was diagnosed, she turned to her expertise in nutrition, recognising that carefully prepared meals could help maintain his independence and sense of routine, bringing moments of joy and preserving his dignity during a challenging time.

Bewegen is Leven e-book

Get to know a bit
more about

Jane Clarke

Dementia and Nutrition

Through love and care, we can ensure that delicious, nourishing food helps many individuals feel that life is worth living.

Jane Clarke

Let’s get healthy with Jane

Cheese soufflé

Light, airy, and delightfully rich, soufflés are the epitome of elegant comfort food.

Cheese soufflé

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Download

Chocolate brownies

Indulgent yet unexpectedly wholesome, these sumptuous brownies are a true treat for the senses and the body alike.

Chocolate brownies

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Download

Vegetable Soup

There’s something deeply restorative about a bowl of hearty vegetable soup – it’s like a warm hug from the inside out.

Vegetable Soup

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Download

Tips and tricks

Tips and tricks for nourishing someone living with dementia.

Tips and tricks

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Download

tide carer support

Imagine a collective of unpaid carers of people with dementia with the advocacy skills, knowledge, and passion for making positive change for everyone impacted by dementia.

Thanks to the work of tide, you don’t have to imagine. tide works side by side with carers to ensure that their voices are heard. The foundations of tide were born out of the daily struggle that a group of women experienced in looking after family members with dementia. They decided that they did not want their experiences to become a reality for future carers. Out of this powerful
commitment, tide the charity was born.

tide walks alongside unpaid carers, every step of the way. They are continually inspired by the courageous people who come forward to add their voice to a growing movement. They see their confidence grow and lives change as unpaid carers realise the powerful impact of their voices. This is what motivates them. This is what keeps tide moving forward.

tide carer support

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Let’s discover how tide
supports carers

Ray’s story

Watch Ray’s story as she discusses caring for her husband with dementia for 20 years, shedding light on the challenges families encounter with young-onset dementia diagnoses.
This video is independent of Luye Pharma and its funding or sponsorship.

Ray’s story
Play

Hazel’s story

Hazel’s journey as a caregiver began abruptly with the diagnosis of her husband’s vascular dementia, leaving her with minimal support and resources. Read the full story on tide’s website.

Hazel’s story
Find out more

Carer development programme

tide has developed a series of online events designed to assist those on their caregiving journey.

Find out more

Join the tide
network

When you join tide, you’ll be welcomed into a community of people who understand what caring for someone with dementia is like and want to help unpaid carers.

tide
Find out
more

UK-LTD-25 May 2024

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